UK MarTech acquires B2B marketing platform out of administration
Thu, 28 Sep 2023 | BUSINESS SALE
Jabmo, a business to business (B2B) account-based marketing platform with offices in Europe and the US, has been acquired out of administration by UK marketing and advertising tech firm Expandi Group. The deal will give the UK company access to key markets in North America and Asia Pacific (APAC).
Jabmo is headquartered in Paris and provides ABM B2B marketing strategies for 50 of the largest manufacturing, healthcare and life sciences organisations in the world. The company fell into administration in February 2023.
Expandi Group, which claims to be the largest EMEA provider of B2B MarTech and AdTech services, has now acquired all of Jabmo’s assets out of administration. The UK firm will relaunch the Jabmo platform, leveraging the majority of its previous features, including CRM and marketing automation and integration with major social media platforms, while combining it with its existing applications.
Jabmo’s marketing assets will be integrated by the group into its Expandi MarTech platform, including the Cynance platform, which provides third and first party intent-data analytics, and the AccountInsight advertising platform, which is based on unique IP addresses.
The deal will enable Expandi to serve all key markets in APAC and North America, as a result of Jabmo’s established US network and enriched data across markets.
Expandi CEO Raffaele Apostoliti said: “Expandi is now the only company with comprehensive B2B AdTech and MarTech solutions built by Europeans with Europe in mind. Our investment in Jabmo shows our continued commitment to providing unique technology platforms which fit with European markets and challenges, from privacy regulations to multiple languages and local marketing practices.”
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