Pet insurer Tedaisy snaps up dog health app Perro
Fri, 21 Feb 2025 | BUSINESS SALE
Salisbury-based pet insurance business Tedaisy Insurance Group has bought Perro, a dog health and activity app company.
The deal, for an undisclosed sum, would said Tedaisy help it “make a real difference” in the pet insurance market.
Launched in 2023, Perro has already agreed partnerships with Airbnb, John Lewis and Sainsbury’s alongside building a customer base of over 10,000 UK dog owners.
Tedaisy’s “per condition cover” model has already seen substantial growth since launching, with hundreds and thousands of cats and dogs under its care since 2017. It is now preparing to expand its product and service offering through the addition of Perro's technology and expertise.
Natalie Surtees, managing director and co-founder of Tedaisy’s Perfect Pet brand, said: “We are delighted to welcome the talented Perro team to the Tedaisy, Perfect Pet Insurance and Now Pet Insurance family. Perro’s intuitive approach to technology and training fused with Tedaisy’s pet insurance and veterinary training offering is the first leap of the group’s move towards creating a new and differentiated approach to healthier, happier pets. Together, we look forward to bringing new expertise and experience to UK pet owners at the click of a button.”
Josh Anderson, co-founder at Perro, added: “We’re joining the Tedaisy Group at a very exciting time. Having experienced incredible success and impact in the pet insurance industry to date, we’re confident that with Perro’s technology, digital platform and our team’s product and tech expertise, we can play a key role in helping Tedaisy achieve its ambitious growth trajectory and commercial goals as a leading UK Insurtech.”
According to research in 2023, the pet insurance market saw gross written premiums rise by 7.7 per cent to £1.75 billion. Additionally, there was an 8.2 per cent increase in the number of policyholders compared to 2022. Notably, only 25 per cent of dogs and 12.1 per cent of cats were insured in 2023, indicating substantial growth potential for the market in the coming years.
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