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Directline Holidays in rumoured £40 million sale

Fri, 06 Aug 2010 | BUSINESS SALE

Online travel agency Directline Holidays has reportedly been put onto the market for £40 million.

Founders Anthony Bradley and Matthew Flint have asked KPMG to seek a buyer for the business - which has over 70 employees - and it has already attracted the attention of numerous private equity firms.

Established in 1992 as a traditional travel agency, Directline Holidays has been solely online since 2001. Attracting over two million visitors each month, it is now one of the UK’s largest independent online travel agencies.

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