Digital group IDHL buys marketing firm MTM
Thu, 27 Feb 2025 | BUSINESS SALE
Digital agency IDHL has bought specialist marketing and communications specialists The MTM Agency to help expand its national footprint.
Yorkshire-based IDHL, with offices in Leeds, London, Manchester, Southampton and New York, helps its clients accelerate growth through digital performance marketing, web & eCommerce solutions, and data intelligence.
IDHL said the acquisition of The MTM Agency and its 80 staff accelerates its ability to deliver strategic advice across the entire communications landscape by bolstering its capabilities as well as deep technical expertise. It also brings “sophisticated complementary capabilities in creative, strategy and insight, as well as influencer marketing and PR”.
Ben Wood, IDHL CEO said about the deal: “At IDHL, we are laser-focused on providing world-class integrated digital solutions to drive growth for our clients’ businesses. Driven by an entrepreneurial mindset, IDHL has evolved by responding to client demand - scaling with new services and solutions to meet their changing needs. This continues to be delivered through organic growth and strategic acquisitions to strengthen our integrated offering.”
Gordon Hawes, Co-owner of The MTM Agency, which was founded in 2009, added: "For my co-owner Paul Jones and I, The MTM Agency becoming part of the IDHL family is the culmination of an incredible 16-year journey that brought together an exceptional team delivering innovative, insight-driven, and creative solutions which make a positive impact in a rapidly evolving landscape."
He added that IDHL had shown a deep appreciation for The MTM Agency’s culture, creativity, and ambition, and a clear vision for how they can grow together.
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"Its investment brings the scale, resources, and expertise that will ensure both our people and our clients continue to thrive.," he said.
The transaction is backed by IDHL’s investment partner Bridgepoint, which partnered with the company in 2021 via Bridgepoint Development Capital, a fund focused on supporting fast-growing businesses across Europe.
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